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Today I decided to stop using the word "google" as a term for internet search when talking or typing. Corrected myself like 3 times already.

It's a pointless action in a grand scheme of things, but it makes me feel better on a personal level to not give them the power to feel ubiquitous.

10/10 would recommend.

@FredBednarski That's incidentally what Google would also like people to do, because they're not allowed to keep their trademark if the word "google" becomes a generic term for searching

(genericide, the same thing that happened to e.g. Escalator and Heroin, but Nintendo managed to avoid by popularizing the term "game console" instead)

@vurpo Huh, interesting. Do we have any examples of a company actually losing a trademark post, let's say 1970? I feel like it doesn't happen anymore.

Kleenex, Q-tip are the two big brands I know of that are used as generic terms in a lot of USA, but I am pretty sure the companies still hold those tms.

@FredBednarski oops, that one was for other reasons than genericide

@vurpo No worries. You still gave me things to think about.

I will keep my personal protest for now, but will do some research.

Honestly, I have very little faith in any government to take away trademark from a big corporation.

@FredBednarski Yes, I think it's still worth not using trademarks as generic terms even if that's also what the trademark owner wants

@FredBednarski

We think in language. This change definitely has value to me, and did for me when I started doing similarly.

@RussSharek Yep, I have enough brands in my life. Definitely don't need them to also pollute my thinking.

@FredBednarski

I've been enjoying trying to think more simply, and as a side effect I've tried being aware when a commercial interest has "snuck in" and taken up residence in my thinking.

cursed idea, ableist language 

@FredBednarski decorporatizing language is good, though i soon imagined saying "gimped" instead of "shopped"

cursed idea, ableist language 

@carcinopithecus Look at those biceps! They are totally gimped!

@FredBednarski I want them to be aspirinned and so I blithely refer to "yeah the internal Google is kinda shit, you'll need to go to the wiki itself to Google the dashboards I mean"

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Merveilles

Merveilles is a community project aimed at the establishment of new ways of speaking, seeing and organizing information — A culture that seeks augmentation through the arts of engineering and design. A warm welcome to any like-minded people who feel these ideals resonate with them.