Reading No Logo, I learned that surveillance capitalism was already being put to work in US schools in 1998:

ZapMe!, an in-school internet browser, "doesn't merely sell ad space to its sponsors; it also monitors students' paths as they surf the Net and provides this valuable market research, broken down by students' sex, age and zip code, to its advertisers. Then, when students log on to ZapMe!, they are treated to ads that have been specifically 'micro-targeted' for them." (pg. 94).

@glyph wowie o.o

somewhat related: i was watching The Corporation (2003) the other day where Klein was one of the interviewees, hearing her talk made me interested in reading No Logo. yr post might just have tipped the scales :~


@glyph (i some to be on a wicked noughties bender rn for some reason)

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