Reading No Logo, I learned that surveillance capitalism was already being put to work in US schools in 1998:
ZapMe!, an in-school internet browser, "doesn't merely sell ad space to its sponsors; it also monitors students' paths as they surf the Net and provides this valuable market research, broken down by students' sex, age and zip code, to its advertisers. Then, when students log on to ZapMe!, they are treated to ads that have been specifically 'micro-targeted' for them." (pg. 94).
@glyph wowie o.o
somewhat related: i was watching The Corporation (2003) the other day where Klein was one of the interviewees, hearing her talk made me interested in reading No Logo. yr post might just have tipped the scales :~
i think i might have watched that for a sociology class in my 2nd year of undergrad.
i'm finding the book is providing me with a historical context for understanding the ubiquity of branding and advertising in the current day. it's interesting to see how much of it grew out of the recession in the late 80s / early 90s, & chilling to see the ways in which children were targeted as consumers.
klein is an excellent writer, sometimes wandering a bit, & brings nuance to her arguments.
@glyph i read this book around 2000. I can't even imagine how I made sense of this at the time :-). Baby surveillance capitalism.
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