I like their moto:

Stop buying the unnecessary,
stop doing the non-essential.

@joshavanier I started writing something about minimalist web but this is very well done

@electret You should publish yours too; I'd love to read it :)

@joshavanier I will but this made me think, I'll let my thoughts on the topic evolve a bit more before publishing :)

@joshavanier Thanks for the share. Got me thinking. Personally I see it as extreme. Less distraction is great. Less bells and whiles also great. On the other hand, having to copy and paste to share in social media, not so great and some websites are there for monitisation whether we like it or not. As a web dev, I think it would be great to compromise a bit and use examples such as this to really question what is necessary and go from there.

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