Reading No Logo, I learned that surveillance capitalism was already being put to work in US schools in 1998:

ZapMe!, an in-school internet browser, "doesn't merely sell ad space to its sponsors; it also monitors students' paths as they surf the Net and provides this valuable market research, broken down by students' sex, age and zip code, to its advertisers. Then, when students log on to ZapMe!, they are treated to ads that have been specifically 'micro-targeted' for them." (pg. 94).


@glyph i read this book around 2000. I can't even imagine how I made sense of this at the time :-). Baby surveillance capitalism.

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