How a browser extension frustrates Google's profiling efforts by not just blocking ads, but also clicking them to flood trackers with bad data.

The strategy here is one of obfuscation. Helen Nissenbaum, one of the designers of AdNauseam, co-authored a book on the subject a few years back:

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Merveilles is a community project aimed at the establishment of new ways of speaking, seeing and organizing information — A culture that seeks augmentation through the arts of engineering and design. A warm welcome to any like-minded people who feel these ideals resonate with them.